Aardvark was selected by Tustains Jewellers to design and implement a new strategy to attract luxury brands and grow customer spend. The work helped the brothers overcome some of the challenges posed by static sales and fierce competition for online Watch and Jewellery sales. Tustains also faced the comprehensive vetting processes by luxury brand managers at Rolex, Breitling and Mikimoto to accept Tustains as one of their exclusive stockists.
Over the last 3 years, Gill Hutchinson has worked alongside brothers Joe and Tom Milner, the new generation of directors in this long established family firm of jewellers in Leamington Spa. Her expertise helped them realise their dreams of stocking luxury brands including Tudor and Breitling watches and Mikimoto pearls. The work dramatically increased website visitors. The average spend of their customers has increased by 20%. A pro-active PR strategy in both the local and national press has firmly established the business reputation for quality, service and upmarket brands.
Tustains are now the proud winners of 4 national Watch and Jewellery awards. Their success includes Retail Jeweller Hot 100 in 2012, Watch Pro Hot 100 in 2013, Pride of Warwick winners for customer service in 2013, UK Watch and Jewellery finalist in 2014 and Watch Pro Hot 100 in 2015.
Tom and Joe Milner had new plans for expansion and development of the Tustains business. Joe explains “Our business has been here for a long time which is an asset and also a challenge. Over the last 5 years we have modernised the look and systems in place, invested in stock and training our staff to the highest standards. This however is all meaningless if you cannot communicate your offering effectively to potential clients. Aardvark helped us enormously in doing this by developing a trackable marketing strategy that really works!”