The JoJo Maman Bébé AW16 collection, set to launch end of July 2016, draws inspiration from a few of toddlers’ favourite things to create a collection that captures the imagination. Dinosaurs are for both boys and girls and woodland animals are transformed into super cute hoodies and dungarees.

The collection has been thought through and the range of appliqué styles has been extended to include a beautifully detailed elephant range. JoJo’s bestselling basics, like their Peter Pan tops, cord pinafores and trousers and cashmere mix knits, are perfect to pair with the statement pieces and everything is machine washable!

JoJo have always offered practical and comfortable maternity wear; this season they have focused on creating a range that allows women to keep their pre-pregnancy style, while calling on over twenty years of experience in maternity wear design to ensure the range caters to a woman’s changing shape. The collection comprises all the wardrobe essentials in stylish silhouettes; chunky knits, bold prints and durable denim.

There’s also an adorable range of gifts for new babies and children, perfect for baby showers, birthdays and Christenings.

Available end of July in JoJo’s 74 stores and online at