Contemporary designer jewellery retailer, Fabulous, is marking its tenth successful year of business with the launch of its first two own brand jewellery lines, Mantra and My Mantra.


Mantra by Fabulous, the first of the two jewellery lines, launched in April this year and features a range of delicate silver bracelet and necklace designs, each of which signifies a positive mantra or affirmation, such as ‘Be the best version of you’. Due to its popularity so far, Fabulous is now set to launch a second jewellery line, My Mantra, on October 1st, which will offer customers a completely personalised option.


The My Mantra collection will offer customers the chance to select their own wording, and the fully trained Fabulous staff will work with each customer individually to create their own personalised piece and Mantra card.


Fabulous was launched in 2005 by Jo Stroud and will be celebrating its 10 year anniversary with a black tie dinner for customers and business partners, at Relais et Chateaux hotel, Mallory Court, in mid-September.


For more information on Mantra by Fabulous visit To keep up to date with new products and information follow Fabulous on Twitter: @FabCollection and ‘like’ Fabulous page on Facebook: Fabulous Collections.