Ella’s is an educational toy company selling both traditional and innovative toys and gifts for kids and babies.

Independent toy store Ella’s Toys has been named as the Good Toy Guide’s Retailer of the Month for May.

Situated in Clarendon Street, Royal Leamington Spa, Ella’s is an educational toy company selling both traditional and innovative toys and gifts for kids and babies.

The store has been awarded this month’s accolade by the Good Toy Guide team for its approach to customer experience.

Owned by toy-loving entrepreneur Tracie, Ella’s first opened its doors in 2006 as a means of supplying the community with access to educational toys and games.  “Ella’s continues to update and expand product ranges so we can always offer our customers something fresh and exciting,” said the team. “We enjoy the challenge of delivering great products at a fair price, ensuring there is educational value attached.”

The Good Toy Guide’s Dr. Amanda Gummer, said: “The shopping experience is crucial to drawing consumers into stores.

“It’s great to see Ella’s Toys offering a warm and friendly environment for its customers, encouraging people to return time and time again.”